Hi, I’m Eric “Rico” Reed, a nationally known, award winning radio broadcaster.  I received my broadcast training from Los Angeles Community College and have worked exclusively in the Los Angeles California On powerhouse stations including:

  • KJLH 102.3
  • KACE 103.9
  • KOST 103
  • KLAC
  • V100 FM

My On-Air & commercial production experience spans over 35 years and during that time, I’ve recorded thousands of radio and TV commercials both locally as well as nationally.  

Major clients include:

  • California Lottery
  • Rediscover Stafford VA
  • Disneyland
  • Justice Inc. 
  • Wilson HVAC
  • Thompson Rentaal Service

After retiring from radio broadcasting, voice over work and production has been my passion. After retiring from radio, I officially launched my professional voice over career in 2022 and offer a variety of services as a freelance talent through Fiverr.  My services include, narration, local and national commercials, social media brand voice, radio imaging, copy writing, YouTube branding, web banner creation and more. 

Please take a look at my gigs & feel free to contact me if you have any questions. I’d love to work with you!

My 2025 Studio Setup